SEO Made Simple
Our Process
Step 1: Understanding
Our SEO process begins with you. We focus on aligning our strategies with your business goals, ensuring that every effort supports your unique objectives.
Step 2: Strategy
We create a customised SEO strategy, focusing on the right keywords and optimisations to improve your rankings and attract targeted traffic.
Step 3: Implement
We put the strategy into action, making on-page and technical adjustments, optimising content, and improving site structure to boost your search engine performance.
How Does SEO Work?
On-Page SEO
On-page SEO involves optimising elements directly on your website to make it more search-engine-friendly. This includes strategically placing keywords in titles, meta descriptions, headers, and throughout the content to help search engines understand the page's topic. Additionally, it covers optimising images, improving readability, and adding internal links to other relevant pages. Effective on-page SEO ensures each page has a clear focus and is structured in a way that makes it easy for both users and search engines to navigate.
Off-Page SEO
Off-page SEO focuses on activities outside of your website to build its authority, credibility, and relevance. Link building is a key part, where high-quality backlinks from reputable sites signal to search engines that your website is trustworthy. Off-page SEO also includes social media engagement, guest blogging, and building relationships with influencers. These strategies help create a wider digital presence, which, in turn, boosts search engine rankings by establishing your website as an authority within your industry.
Technical SEO
Technical SEO ensures that a website’s infrastructure allows search engines to crawl and index it effectively. Key aspects include optimising site speed, improving mobile responsiveness, setting up XML sitemaps, and ensuring a secure connection (HTTPS). Technical SEO also covers structured data (schema markup) to help search engines understand the content more accurately. By focusing on these backend elements, you create a solid foundation for your website, making it easier for search engines to display your pages in search results.
Local SEO
Local SEO is essential for businesses that serve customers within a specific geographical area. It involves optimising your website to appear in local search results by creating and maintaining accurate listings in directories, such as Google My Business. It also includes targeting local keywords, encouraging reviews, and engaging with local communities. Effective local SEO can help a business become the top choice in its area, making it easier for nearby customers to discover and engage with it.
Content SEO
Content SEO combines content creation with strategic keyword optimisation to attract and retain users. This approach includes creating valuable blog posts, articles, videos, and other media that answer users’ questions and provide relevant information. By researching and targeting keywords that match user intent, content SEO helps establish your site as a valuable resource, which can increase both traffic and engagement. High-quality content also tends to attract more shares and backlinks, further supporting other SEO efforts.
Next Steps?
Looking to start moving up the rankings ASAP? Follow these simple steps!
Step 1: Get In Touch
First of all we need to hear from you. Fill out the form below to get your journey with us started.
Step 2: Discuss
One of our team will get back to you within 48 hours of you enquiry to discuss your specific needs.
Step 3: Come On Board
Finally, we’ll send you a detailed quote, an SEO strategy timeline, and a complimentary SEO audit.